Why is it important to think carefully about your choice?
Many people believe that opening their own company involves a lot of difficulties. Among which the name should not be listed. What could be simpler than this? If a company produces candies, it can be called “Toffee”, “Truffle” or quite banally “Chocolate Factory”. However, competitors may also have a similar line of thinking. In addition, buyers and clients remember boring names much worse or ignore them altogether. After all, the name of a company is its face, part of its image and, in most cases, a guarantee of success. And if the founder is careless, indifferent, indifferent to his choice, one might think that the products - goods, services - also do not deserve attention. Because they can be executed in bad faith and with poor quality. Also, a name that does not have a soul can interfere with development and scare off partners. The reason will be the same doubts about the seriousness and reliability of the founder.
Matching the name and type of activity
Of course, if you call the cafe “Stroytrest”, you can have a lot of fun. People will ask why the name is like that. It clearly doesn't match.
Also, when calling dentistry “Family Dentistry,” it should be understood that in the minds of most potential clients, the name promises both children’s and adult care. You can come with the whole family. And people have absolutely no idea why this name was chosen if they are told “sorry, we don’t have a children’s reception.” What is this, dentistry to serve childless families?
What do marketers advise?
Some marketers compare the name of a dental clinic or other company to a tattoo. After all, hastily drawn drawings rarely please the owner. Moreover, some of them have negative energy and have a detrimental effect on a person’s life. Even the cartoon Captain Vrungel noticed this feature of any mark when choosing a name for a ship. A similar situation exists with the company name. Which ideally should become a powerful marketing tool. And not lead the company to ruin and collapse.
What to name the company?
A name is required to register a company, open a bank account, and enter into a contract. It should be unique and create a pleasant image in people's minds. However, if you plan to open one dentistry, and not an entire network, or the company will be located in a small town, it is permissible to make much fewer demands on the choice. In this case, you don’t have to rack your brains for too long. And determine the ideal name, guided by general principles:
- Associations - “Small Tooth”, “Tooth Fairy”, “Beaver”.
- Type of activity - “Pearl smile”, “Healthy tooth”, “Goodbye, caries!”.
Many founders turn to clients for help in such cases. Inviting them to suggest a name for the dental clinic or choose from previously selected ones. If the doctor has managed to earn himself a sonorous name, he can even give his surname to the clinic, making up a similar name: “Dentist Efremov”, “Smile from Antipov”, “Dentistry of Professor Ragozina” and the like.
Successful businessmen approach things completely differently. They spend unimaginable amounts for many to find a profitable name. After all, they know better than others that a successful name must be beautiful and consistent with the company’s activities, contain a commercial offer, evoke positive associations, and offer unique and high-quality services. As an example, the following names of dentists can be cited: “President”, “No Pain”, “Dynasty”.
Common names
The most common names include the obligatory prefix “dent” or “stom”: Eurodent, Stomadent, Golden, Foradent, Estedent, Crystal-Dent, Dentist, Dental, Dent-Expert, Re-Dent, Yu-Dent, Mega-stom, Stom- dent and so on.
Smiles, Pearls and Dentistry and Family Dentistry are also common. Less often, clinics are called by the full name of the owner, for example, Vasya Pupkin Clinic.
In a small town, a nondescript, worn-out name will do. However, in a large city, and especially for the development of a network of clinics, a successful and distinctive name becomes of paramount importance.
For example, a name with such common “Dent”, “Dent” and the like reduces recognition. All because of the craze for calling your clinics that way.
Basic principles of naming
Experienced marketers recommend the following:
- Do not use a name that describes the product. Due to the fact that the company will be represented by a commercial. In which the key features will be announced. In addition, competitors can easily borrow such a name. And proving plagiarism will not be easy.
- Choose the detached option. That is, it does not reflect the characteristics of the product at all.
- Compose a name without including time references.
- If you want to use a foreign language version, you need to understand the translation. So as not to get reverse associations.
Choosing a name for a dental clinic
Dental services are always in constant demand, and such a business is rightfully considered one of the most highly profitable.
However, there is enormous competition in this area, so the successful operation of a new dental clinic largely depends on the right marketing actions, especially at the opening stage. It is known that 95% of new businesses fail in the first time of their existence. This happens for many reasons, including poor branding. For example, an extremely poorly chosen name for a dentistry can scare away potential clients even on a subconscious level, and, conversely, an original and memorable name only increases the flow of visitors. To create a successful brand, you need to use proven methods and principles of naming, which are recommended by experienced marketers.
Name that brings good luck
In the article, we have repeatedly mentioned that the name of the clinic should evoke positive associations. Based on this, in order for the name to make a favorable impression, the reactions and emotions of consumers should be taken into account. It is also worth noting the importance of another criterion. This is the clarity of the name of the dental clinic to the maximum number of people. Therefore, it is better not to consider options that may mislead or misinform the consumer. For example, calling dentistry “Russian Knight”, “Beautiful Rose” and other options is dangerous because a potential client, in search of the necessary service, simply will not consider this company. Thinking that she was carrying out activities that were unnecessary for him.
The next important nuance concerns the pronunciation of the name. It is believed that those brands and companies that are easiest to remember gain popularity much faster and are more in demand. After all, their advertising works like word of mouth. And it reaches more people, which means it attracts customers much more effectively.
When choosing the ideal dental practice name, you should not be guided by the geographic location of the company. If at some point the brand gets promoted and the founder wants to open an entire chain of clinics, he will have to “rename” and lose customers. After all, they will be looking for a familiar name. And if they don’t find it, they will go to competitors. Therefore, choosing a name for dentistry, taking into account the nearby street, metro, bus stop, etc., is dangerous. This may not allow further development.
How to come up with a name for dentistry using brainstorming
The second method is somewhat more complicated and is based on the principle of brainstorming. This technique consists of two main stages:
- Brainstorming begins by creating a list of words that are somehow related to the work of the dental center. The features of the services provided, the results and benefits of treatment, the technologies used, etc. are taken into account. For convenience, you can create a table where phrases will be grouped into categories (benefit, result, technology, service properties).
- After the table is compiled, words are combined to determine the most suitable name.
When using this technique, all words related to the topic of dentistry and understandable to the average person are taken into account.
Foreign names
Currently, English-language company names are very popular. And all because Western craftsmen evoke a feeling of reliability in most Russians and represent a guarantee of quality. Therefore, many founders choose the following words or groups of words as the name for the dental clinic:
- Dentalway - literally dental path.
- Dentalstory - dental history.
- New smile - new smile.
- Be smile - be a smile, smile.
- Smile clinic - smile clinic.
- Smart dental - smart dentist.
- Dental House - dental house.
In Europe, the following names of dental clinics are popular: Dentman - dentist, Pearl smile - pearl smile, Picasso - Picasso, Hi-Tech Clinic - high-tech clinic. But other names that can also be found abroad are unfortunate: Golden Dent - golden dent, Golden dental - golden dental, Dentsick - sick dent.
Associations with doctors, their work and teeth
We have already talked about the effectiveness of using the “dent” particle. It is especially popular in detached titles. Because it hints or directly tells potential clients about the company’s activities. The following names are in particular demand: “Dentalika”, “Dentista”, “32 dent”, “Ice-dent”, “Dentoclass”, “Dentist”, “Dent Studio”, “Denta-(style, design, classic, bravo, luxury, master)", "Dentville", "Denttown", "Dentstreet". Also, the words “bracket” and “implant” are often used in the name: “Bracketstom”, “Bracketline”, “Bracketville”, “Bracketsystem”, “Implant-(service, master, pro, center, city, dent, world, grand) " However, such names may limit the range of services provided by a dental clinic or cause misunderstanding. After all, potential clients may assume that the company provides only the services indicated in the name. That is, you can put braces and an implant in it, but you will have to pull out, treat teeth, do cleaning or whitening in another place.
To simplify the understanding of the company’s activities, in Moscow the names of dental clinics are often used even too obvious. For example, these are: “Tooth and tooth”, “Dentist”, “Dentist”, “Dentist (doctor, standard, doctor)”, “Dental (strength, hospital, help)”, “New tooth”.
Name of children's clinics
All parents and doctors know that most children are terribly afraid of dental treatment. That is why for dentistry created specifically for children, schoolchildren and teenagers, it is important to choose a soft or neutral name. Which will distract the child, create a pleasant impression, and help calm down. An excellent option for the name of pediatric dentistry would be the following ideas: “White Fang”, “Die Hard”, “Beaver” or “Beaver”, “Fangster”, “Zubrenok”, “Dentosaurus”, “Dentist”, “Nutcracker”. You can also use even more veiled names: “White (rhino, elephant, whale, unicorn)”, “White (crow, rook, bear)”. Or images of fairy-tale characters. The most popular option in this case is the name “Tooth Fairy”. Also in demand: “Shrewtooth”, “Zubushka”, “Doctor Zub”. In extreme cases, the founders choose the image of the doctor most beloved by children - Aibolit.
Suitable option for family dentistry
According to marketers, the best name for a dental clinic is “All Ours!” It indicates the same attentive, courteous, friendly attitude towards different clients. In addition, it hints at the general availability of services. That is, reasonable prices. But since this option is already taken, you can consider others: “Seven I”, “Thirty-two”, “One to one”, “(Factory, ABC, school, harmony, city) smiles”, “(Magic, charming, white, sunny ) smile”, “Smile!”, “Familiar doctor”, “Doctor Belozubov”, “Tooth (health, wisdom)”, “My dentist/dentist”, “Stoma”, “Family dentist/dentist/doctor”.
Use of proper names
Very often, the names of various gods and the names of stars are used as the name of dental clinics in Russia: Apollonia, Athena, Aphrodite, Galatea, Demeter, Aurora, Adonis, Andromeda, Helios, Altair, Orion, Asclepius, Venus, Diana, Fortuna, Freya, Lada , Bereginya, Titania. The names of world famous healers are often used. Among which the leader is Hippocrates, less often Asklepiades, Dioscorides, Aretaeus, Galen, Ibn Sina. And sometimes there are more detached names: “Tibetan healer”, “Russian healer”, “Eastern sage”. Additionally, many founders choose to include their own name in the title. As a result, the clinic will bear similar names: “Doctor (Martin, Bormental, Grooming)”, “Professor (Popov, Dumin, Egorov)”, “Dentist (Shanin, Luzhin, Lopatin)” and others.
Confusion with similar names
Most dental clinics have similar names. But it happens that the difference is practically not noticeable. For example, StomaDent and StomDent. If they are located nearby, then incidents occur. There have been cases when clients from one dentistry came to another with a similar name and demanded to be admitted because they had “signed up”.
It’s unpleasant when paid advertising on the radio or on the Internet leads clients to other clinics for the same reason – similar names. You should also think about this in advance to avoid this. It is even more important for advertising to have a catchy name.
Unusual name
We have already said earlier that when choosing a name for your company, it is important to remember the relevance and uniqueness of the final option. It is also important not to copy or imitate famous brands. In general, experienced marketers recommend approaching the issue creatively and using your imagination. As a result, the following original names of the dental clinic may be obtained: “White Coffee”, “White Gold”, “White Crow”, “Doctor Ice Cream”, “The Thirty-third Tooth”, “Pearl Galaxy”, “Milky Way”, “Piranha”, “Fresh Breath”, “Iceberg”, “Everest”, “Crystal”, “President”, “ProfiDent”, “Green Apple”, “Alternative / Option”, “Best-stoma”, “Doctor Smile”, “Hollywood” , “Hollywood Smiles Club”, “Thirty-Two Carats”, “Optimist”, “Panacea”, “Filling”, “Healer”, “Aesculapius”, “Medicine Man”, “Chance”, “Apple”.
What should be the original name of dentistry?
The name of the dental office should not be too long and difficult to remember
A well-chosen brand immediately attracts attention. When pronouncing or reading such a name, only positive emotions and associations arise.
When considering new options, you should not modify the names of clinics available in the region using the prefixes super, plus, VIP, grand, etc. It is better to choose the original brand. Also, you should not focus on the geographical aspect of the location of the treatment center. For example, an office with a sign “Voronezh dentist” sounds strange and dissonant.
Numerology and energy of words
Each word that exists in the Russian language has a special energy field and affects people differently. To choose the right name for the clinic, you need to check it, taking this factor into account. To correctly determine vibrations, you should write the letters of the alphabet on paper in a special way:
- Place numbers 1 to 9 horizontally.
- Place a letter under them.
- When a row ends, you need to move on to the next one.
- The result will be three rows of nine letters and one row of six.
When the previously described manipulations are completed, we analyze the name for dentistry selected from any proposed list. Matching letters and numbers. And then adding them into a single number. As an example, consider the name “Stoma”: 1 + 2 + 7 + 5 + 1 = 16. We also divide the final number into numbers and add them up: 1 + 6 = 7. Then we look for the value in the table below.
People who decide to open their own company, no matter what its focus, do not even think about how serious the issue of choosing a name is. Therefore, they often leave his decisions until last, making a big mistake. The reason lies in the fact that coming up with a name that attracts customers and generates profit is not as easy as it seems. After all, for a company to be successful, it must sound. And for this, its name must be easy to remember, evoke exclusively positive associations and correspond to the activities of the enterprise.
