Choosing a name for a dental clinic or office

Opening a dental office is not as difficult as it seems at first glance. It is important to carefully plan a budget in which equipment for the dental office will be one of the leading expense items.

A small office, unlike a specialized clinic or center, does not require large investments. If you are a novice businessman who does not have impressive financial baggage, then a dental office can be a successful start to a business. You will need less money, since this option requires a small room with a minimum set of high-quality equipment (this is due to the range of services, for example, in a clinic the list of manipulations performed by doctors is many times larger). In the future, as you gain practical experience in running a business, as well as additional funds in the form of earned profits, you will be able to open, for example, a clinic with a more expanded range of services provided.

But what you shouldn’t save on initially is the equipment with which you will treat patients. It is necessary that the equipment meets internationally accepted standards and is equipped with all first-class materials to provide high-quality dental services, regardless of the complexity of the procedure. Comfort during the provision of services and, as a result, the health of clients largely depends on the equipment.

All equipment for a dentist’s office can be divided into three groups: technological, commercial and office. Below we will look at each type in detail.

Choosing a name for a dental clinic

Dental services are always in constant demand, and such a business is rightfully considered one of the most highly profitable.
However, there is enormous competition in this area, so the successful operation of a new dental clinic largely depends on the right marketing actions, especially at the opening stage. It is known that 95% of new businesses fail in the first time of their existence. This happens for many reasons, including poor branding. For example, an extremely poorly chosen name for a dentistry can scare away potential clients even on a subconscious level, and, conversely, an original and memorable name only increases the flow of visitors. To create a successful brand, you need to use proven methods and principles of naming, which are recommended by experienced marketers.

Naming principles

There are basic naming principles that are good criteria for a preliminary assessment of how well the name of a new dental clinic or office has been chosen:

1. Uniqueness of the name. Ideally, the brand should have no analogues, at least in the region where business development is planned.
2. Attractiveness of the name. It is recommended to find out how attractive the name looks in the eyes of potential customers.
3. Ease and correct pronunciation.
4. Market fit.
5. An associative series that arises in a person after he hears or sees a name. Negative emotions should be absent.
6. Ease of remembering. To test this criterion, you need to show the available options for several names and ask respondents a week later which names they remember. These will be the most memorable brands. This testing option is offered by Anthony Shore, a recognized expert in the field of marketing.

A mandatory naming procedure is a legal examination of the name to ensure that there are no legal restrictions on the use of the chosen name.

Office equipment

The furniture of the dental office should be made of high-quality materials, and its color scheme should correspond to the general concept of the establishment.

Among the office equipment, the main groups can be distinguished:

1. Furniture for organizing the reception area. This is a table with a computer, an armchair, and a safe to ensure the safety of valuables and important documents.
2. Medical furniture: a cabinet designed for storing medicines, an instrument set, materials for filling teeth.
3. A cabinet designed for storing toxic liquids and potent drugs.
4. Separate place for sanitary equipment.
5. Sofa or chairs for visitors.

Particular attention must be paid to how the equipment will be arranged. All the essentials should be placed at hand by a specialist.

It is also important to consider the location of the clean and dirty areas. That is, the patient should not pass by a table with sterile instruments on the way to the chair.

Reception equipment

When organizing a dental office, it is necessary to provide for everything down to the smallest detail, since patients evaluate not only the quality of the service provided, but also the comfort of the environment in which these services were provided.

What should be the original name of dentistry?

The name of the dental office should not be too long and difficult to remember

A well-chosen brand immediately attracts attention. When pronouncing or reading such a name, only positive emotions and associations arise.

When considering new options, you should not modify the names of clinics available in the region using the prefixes super, plus, VIP, grand, etc. It is better to choose the original brand. Also, you should not focus on the geographical aspect of the location of the treatment center. For example, an office with a sign “Voronezh dentist” sounds strange and dissonant.

Dental treatment tools

To carry out such complex operations, special equipment is used:

1. The plugger is ordinary. A tool designed for applying amalgam.
2. Plugger for restoration. This tool is used when modeling old amalgam.
3. Auxiliary equipment. This category includes all kinds of tools to help with work: spatulas, clamps, suctions, matrices, verifiers, endo files, rimmers, spreaders, pluggers, channel fillers.
4. Miller needle. Diagnostic tool for examining the patency of the root canal.

A beautiful name for dentistry. Choosing a suitable name using the association method

Below we will present 2 practical methods for choosing a good name for dentistry. The first method is based on associations. Negative emotions of fear and fear for one’s health are the most powerful negative experiences a person experiences. This is exactly what many people who suffer from toothache feel. In addition, unpleasant associations arise that are associated with the upcoming doctor’s visit and procedures.

When choosing a name for a medical center, a list of words that carry negative emotions and are associated with dental treatment is compiled. Then antonyms or phrases that are opposite in meaning, but with a positive emotional connotation, are selected. It is from these words that the name of the medical center is formed. The result should be a name that evokes positive feelings and is associated with relief from pain.

Tools for correcting bite

An orthodontist's instrumentation is very different from previous types of equipment. This specialist’s office should have the following tools:

1. Equipment for cutting overgrown tissue. Used to free poorly erupted teeth. As a rule, they are applicable in pediatric dentistry, but there are cases when they cannot be avoided in case of pathology of teething in adults;
2. Distal and ligature cutters. Used when shortening the distal arch and cutting the metal ligature;
3. Dismantling pliers. Used to remove crowns and braces;
4. Reverse grip tweezers. A tool without which installing locks for braces is simply impossible;
5. Positioner. Tool for adjusting and installing braces;
6. Auxiliary equipment. This group includes Smach, Matthew and Hilgers clamp forceps. They are designed to grip, twist the ligature and apply bends to the ligature arch;

How to come up with a name for dentistry using brainstorming

The second method is somewhat more complicated and is based on the principle of brainstorming. This technique consists of two main stages:

1. Brainstorming begins by creating a list of words that are somehow related to the work of the dental center. The features of the services provided, the results and benefits of treatment, the technologies used, etc. are taken into account. For convenience, you can create a table where phrases will be grouped into categories (benefit, result, technology, service properties).
2. After the table is compiled, words are combined to determine the most suitable name.

When using this technique, all words related to the topic of dentistry and understandable to the average person are taken into account.

Technological equipment

Technological equipment includes a dental chair, a visiograph, a doctor's chair, a refrigerator and an autoclave for storing medicines and disinfecting equipment. In addition, it is necessary to purchase tools for work and preparations for filling.

Dentist chair

Not a single dentist’s office can do without this equipment. Professional patient chairs differ in the type of drive. More often than others, there are models with electromechanical or hydraulic. As a rule, the installation is equipped with at least four sleeves: one for a gun that supplies air, water or spray, the second for a micrometer, the third for an ultrasonic scanner, which allows you to remove unwanted plaque from teeth and clean teeth from stones, the fourth - under the lamp.

Among the world leaders - manufacturers of this type of equipment, the following should be highlighted:

• German company KAVO, the cost of such equipment will cost at least 900 thousand rubles;
• American brand A-dec price starts from 600 thousand rubles;
• Italian Anthos offers equipment from 400 thousand rubles;
• Chinese manufacturer Fona sells equipment starting from 100 thousand rubles.

The cost of the dental chair and installation is greatly influenced by the configuration and quality of the materials from which the equipment is made, the presence of additional options (air heating, auto-disinfection of hoses), modification of the electronic filling (automatic pressure meter, the ability to set certain programs, etc.).

Thus, when purchasing equipment in the range of 100,000 -250,000 rubles, you must realize that it belongs to the economy class. Equipment costing from 400 thousand rubles are the so-called “workhorses”, which are mostly used in public dental clinics and private offices. It should be noted that one of the advantages of equipment in this segment is hassle-free service and availability of spare parts.

Premium-class units, in the price category from 900,000 rubles, in addition to a rich set of equipment, will delight you with their versatility, large production resource, reliability and durability.

Mid-price dental chair

Premium Dental Chair

Visiograph

Without this device it is impossible to treat the canals. Since a visiograph is nothing more than an x-ray, only with minimal radiation. With the help of a visiograph, you will receive high-quality images of your teeth, allowing you to determine a further treatment strategy.

The cost of visiographs varies from 150,000 to 430,000 rubles.

What's the difference? There are several significant differences:

1. Cheaper analogues are equipped with a CCD matrix, which produces a less clear image than with the built-in C-MOS matrix.
2. Permission. More expensive models are equipped with an image sensor with greater sensitivity, which allows you to enlarge the image without losing quality.
3. Output image size. The standard image obtained from an average visiograph has a size of 20x30, which allows you to take a picture of a maximum of three teeth at the same time. While premium class analogues allow you to take both periapical and bitewing images.

Taking a picture with a visiograph

Projecting a visiograph image onto the screen

Specialist's chair

It is important to place no less demands on the comfort and functionality of the dentist’s chair than on the chair in which the patient sits. Particular attention should be paid to convenience; it must correspond to the anatomical dimensions of the specialist, be adjustable in height and as flexible as possible.

The cost of such a chair varies from 8 to 60 thousand rubles.

Basically, the price of a chair depends on its modification. Standard models are in the range of up to 20,000 rubles. Chairs in higher price categories differ depending on the availability of additional functions. For example, an ergonomic chair from the Finnish manufacturer Salli Twin, costing about 50,000 rubles, thanks to its unique design, allows the doctor not to slouch during manipulations, to take a variety of comfortable positions, while completely removing the load from the spine, and also reducing the pressure in the deep veins of the legs.

Ergonomic dentist chair, height adjustable

Dentist chair corresponding to the anatomical dimensions of the specialist

Set of tools and materials for filling

The dentist’s work area always requires a work table with a large number of tools necessary to provide assistance to the patient:

• tweezers;
• probes;
• needle;
• disposable syringes;
• hooks;
• curettage spoons;
• ironers;
• micromotors;
• gum scissors;
• dental excavators.

Among the imported manufacturers of quality instruments, we should note Schwert, VDW, Bien Air.

However, there are also domestic companies offering competitive products, such as Promtekhsnab and Fort.

Thanks to the developments of world leaders in the production of dental equipment, Simens, Degussa, DS Dental, Proma, today dentists use modern drills in their work, which not only look elegant in appearance, but with their help, dental treatment is almost painless.

Materials for filling are an expense item on which you also do not need to save. The quality of the material used to place fillings affects the health of patients, and is also a visual indicator of the quality of the service provided by the dentist.

The price of chemical-based materials starts from 1,800 rubles, while the price of reflective materials ranges from 8,500 rubles.

Among the manufacturers with an impeccable reputation, it should be noted:

• Japanese Dentech Corp;
• German corporation DEGUSSA;
• American company UNI DENT International Inc.

Dental instruments

Materials for filling

Fridge

To comply with the rules for storing medications, you will need to purchase a special refrigerator.

The price range of medical refrigerators is 17-35 thousand rubles.

The size of the refrigerator has a significant impact on the cost. Often, special modules with a built-in table, cabinet and small refrigerator are installed in dental offices. Therefore, before purchasing, you need to decide which drugs you plan to store in it.

Also keep in mind that if you need to store dosage forms that require different temperature conditions, you will need to purchase a more expensive refrigerator.

Standard refrigerator for medicines Specialized module with built-in refrigerator

Autoclave sterilizer

To disinfect instruments used in work, a special sterilizer called an autoclave is required.

On average, the cost of an autoclave varies from 70 to 250 thousand rubles. The price is influenced by such indicators as:

• material of manufacture (preference should be given to models made of stainless steel);
• method of attaching the lid (the version on the wings is the most optimal);
• the presence of a tap for draining water;
• the presence of separate thermometer and pressure gauge;
• the presence of separate pressure cassettes.

Compact autoclave for disinfecting small instruments

Autoclave for instrument disinfection

Equipment for sanitary treatment of the office

To carry out sanitary treatment, the dental office must have at least two sinks, one of which will serve for hand disinfection, and the second for instruments.

In addition, it is necessary to provide containers into which a special solution will be poured for processing and disinfecting instruments.

Containers for disinfecting instruments

Sinks for washing hands and tools

Practical recommendations for choosing an appropriate name for a dental center

When developing a brand for a dental clinic, it is necessary to take into account the focus and profile of the treatment center. For example, for a children's office, a name from words associated with fairy-tale characters or the world of childhood (rainbow, beaver, etc.) is suitable. If an elite center opens where expensive prosthetics or dental implantation will be performed, then the names of precious stones and minerals that are associated with beauty, grace and strength (diamond, pearl, mother-of-pearl) will be suitable.

Middle-class family clinics may have a name associated with the center's occupation (pearl smile) or family (family dentistry, my dentist). You can use allegorical names or words that evoke pleasant associations (Renaissance).

If the appointment is conducted by an experienced doctor with a high reputation, then the office may be called using the doctor’s name. Also considered suitable are names made up of words with the roots “dent”, “tooth”, “stom”. They often use names in Latin (Art Dental, Dental Star). The table below shows, as an example, the best names of dental clinics and unsuccessful brands of treatment centers.

Instruments for prosthetics

To perform high-quality prosthetics, you need the best equipment. The following tools are included in this category:

1. Cutting instruments for preparation (mechanical). Used when working with hard tissues;
2. Tools for modeling (dental). Used in the processing of orthopedic devices;
3. Impression trays. Materials for taking an impression of the entire jaw or its individual rows;
4. Dismantling tool. Necessary for removing old crowns;
5. Micrometer. Designed to determine crown thickness;
6. Auxiliary equipment. Tools for mixing the solution when installing crowns;